Solange’s approach centers on thinking long-term while leading with quick intentions: shaping briefs, defining goals, managing scopes and expectations, and building diverse external partnerships that impact reputation and reach key audiences.

Energized by highly collaborative environments where constraints become opportunities and feedback flows honestly, empathetically, and respectfully.

Passionate about consumer experience, design, making beautiful things, and working alongside talented teammates who share a commitment to excellence.

Approach

  • Leads strategic transformation and operational oversight for agencies and brands, guiding cross-functional teams through organizational change while maintaining excellence in execution.

  • Produces premium activations spanning luxury dinners for 20 to international conferences for 1,000+, managing full production lifecycles at cultural tentpoles including NBA All-Star Weekend, Cannes Lions, and Art Basel.

  • Builds and manages the infrastructure that makes agencies run: P&L oversight, resource planning, vendor networks of 200+ premium partners, and systems that ensure fiscal accountability and seamless delivery.

  • Develops strategic collaborations across diverse sectors—integrating luxury brands with liquor companies, financial institutions, and health and wellness leaders into cultural moments, with brand partnerships that expand reach and reputation.

  • Creates differentiated environments where genuine relationships form, curating every detail from room design and programming to guest journey and hospitality that feels both innovative and impossibly luxurious.

  • Manages high-touch client relationships from pitch through post-event delivery, translating creative vision into actionable briefs, managing expectations across budgets and timelines, and ensuring white-glove service that keeps marquee clients returning.