A multifaceted event series that reached our targeted multicultural demo on a nationwide scale. Through various highly curated promotional properties across each market and an extended pre-promotional rollout plan, we created a buzz and visibility around the brand and introduction of a new scalable property. 

The event brought about a nostalgic buzz centered around skating culture, connecting HBO to their audience in a new and organic way. Mixtapes and Roller Skates has established itself as an ownable summer moment that generates energy into the overall show release schedule.